Errr...IT'S simple. Kanye West is, in his eyes, the world and this ritualistic promotional clip portrays the superstar as an almost god-like being.
Titled Power, which LP assumes is a track from his up-coming album, Kanye's clearly let the power go to his head.
At least the music is strong, similar to Jesus Walks, and a return to form following the slightly underrated 808s and Heartbreak.
This and his Twitter stunt earlier in the week means this guy has got some genius PR staff.
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